Your story deserves to be heard.
Premium public relations and strategic communications counsel for luxury property developers, private equity real estate firms, and C-suite leaders ready to drive premium asset positioning, build market authority, and shape the narrative around their most significant projects.
Media Relations • Executive Communications • Reputation • PR Strategy
PR With Purpose.
Good PR is more than getting your name in the news. It’s knowing what makes a story worth telling, who needs to hear it and how to make people pay attention — especially in industries where trust, credibility, and precision messaging are non-negotiable.
I’m Sarah Makuta, a communications strategist with experience spanning journalism, media relations, public relations, crisis communications, executive messaging, business development and community engagement. I work with luxury developers, private equity real estate firms, and high-profile executives who need PR that is as precise as it is strategic.
I’ve worked on both sides of the story — understanding what journalists are looking for and helping organizations determine what they have to say. In real estate, that means navigating the intersection of compelling architectural narrative, community diplomacy, and local economic impact.
Whether you’re building thought leadership for a principal developer, positioning a landmark project in trade and business media, preparing a spokesperson for a high-stakes community hearing, or managing a reputational issue that threatens deal momentum — I bring a strategic, straightforward approach designed around one goal:
Say the right thing. To the right people. At the right time.
Services
Media Relations
Turn what you’re doing into a story the right outlets want to cover.
Having a landmark project, a notable milestone, or a compelling point of view doesn’t automatically make it news. I help luxury developers and real estate executives identify the strongest story, develop precise messaging, and get it in front of the journalists, trade editors, and market influencers who matter to your buyers, investors, and community stakeholders.
Services may include:
- PR and story strategy for luxury real estate and development
- Press releases and media materials
- Targeted media pitches for business, trade, and real estate press
- Journalist and editor research
- Media outreach and follow-up
- Interview coordination
- Media monitoring and coverage reporting
- Local and regional market domination campaigns targeting high-net-worth buyer and investor audiences
Media Relations Campaign
$3,500 – $5,000+ per campaign
A focused campaign built around a groundbreaking, topping-out milestone, sales gallery launch, project announcement, or executive thought-leadership story. Pricing reflects the narrative complexity and stakeholder sensitivity required for premium real estate media.
Executive Communications
Make the principal developer, partner, or executive the authority in the room.
Sophisticated buyers and institutional investors don’t just acquire properties — they back people. Strong executives in luxury real estate need more than a polished bio. They need a clear, credible point of view, executive-grade messaging, and the confidence to communicate it in ways that build market authority and reinforce premium asset positioning.
Services may include:
- Executive messaging and positioning
- Talking points and briefing materials
- B2B thought-leadership development
- Speeches and presentation messaging
- Executive bios and professional profiles
- Interview preparation
- Panel and speaking preparation
- LinkedIn thought-leadership strategy and content positioning for real estate principals
Executive Visibility Package
$2,500 – $4,000
Strategic positioning and messaging designed to establish or strengthen your voice as a credible industry authority. Built for principal developers, senior partners, and real estate executives whose visibility directly influences investor confidence and deal flow.
Media & Spokesperson Prep
$1,200 – $1,500
Intensive preparation for real estate spokespersons before interviews, community hearings, panels, or public appearances. Includes message development, stakeholder-sensitive talking points, and rigorous mock Q&A to ensure your executive communicates with authority — and without misstep.
Reputation & Crisis Communications
When community trust is on the line, the message is everything.
In luxury real estate, reputation is a core project asset. A zoning dispute, community opposition, leadership transition, or public controversy can erode years of carefully built stakeholder confidence in a matter of days. I provide strategic communications counsel to help developers and executives determine what to say, how to say it, and who needs to hear it — before the situation defines you.
Services may include:
- Crisis communications strategy
- Holding statements and rapid-response counsel
- Public statements and community-facing responses
- Key messages and talking points
- Anticipated media Q&A
- Corporate brand equity assessment
- Stakeholder and investor communications
- Ongoing reputational monitoring and counsel
Crisis & Reputation Support
Starting at $1,500
Scope and pricing are determined by the nature, urgency, and complexity of the situation. Real estate engagements often require rapid mobilization and sustained counsel — contact directly to discuss your situation.
Strategic Communications
Sometimes you don’t need more content. You need a better strategy.
For developers and real estate organizations that know they need stronger communications but aren’t sure where to start — or where the gaps are — I provide an outside perspective and a clear path forward. This is where we assess your current positioning, identify what’s missing, and build a communications strategy aligned with your project pipeline and business development goals.
Services may include:
- Communications and messaging audits
- PR and visibility strategy
- Corporate brand equity development
- Stakeholder and community communications
- B2B thought-leadership campaign strategy
- Content and communications planning
- Reputation strategy
- Ongoing strategic counsel
PR & Communications Audit
$1,850 – $2,500
A comprehensive assessment of your firm’s current messaging, media presence, executive positioning, and communications gaps — followed by strategic recommendations and a clear path forward. Includes review of existing executive profiles, digital footprint, and competitive positioning in your market.
PR Strategy Session
$450
A focused 60-minute consultation for a specific communications challenge, project announcement, PR opportunity, or strategic question. A practical starting point before committing to a larger engagement.
Need More Than a One-Time Project?
Fractional Chief Communications Officer
For luxury developers and real estate organizations that need C-suite-level communications leadership — without the overhead of a full-time executive hire.
As your Fractional CCO, I serve as an embedded strategic partner: leading proactive media relations, developing B2B thought-leadership programs, managing executive communications, overseeing project narrative strategy, handling stakeholder and investor communications, and providing rapid-response reputation counsel when it matters most.
Monthly retainers starting at $4,000 – $6,000+.
Every engagement is scoped around your firm’s goals, project pipeline, and communications needs. Retainer minimums reflect the dedicated bandwidth and senior-level counsel required to serve premium real estate clients effectively.
Not Sure What You Need?
That’s okay. You don’t need to arrive with a PR plan. Tell me what’s happening — a groundbreaking, a sales gallery launch, a principal who should be more visible in the market, a community relations challenge that needs careful handling, or simply a sense that your project’s story isn’t reaching the right people.
We’ll figure out the strategy from there.
About Sarah
Strategy first. Relationships always.
Sarah Makuta is a communications and public relations professional whose career has spanned journalism, agency PR, legal communications, nonprofit communications, media, business development and business-community engagement.
Her experience includes media relations, crisis communications, executive messaging, B2B thought-leadership development, stakeholder engagement, public speaking and helping organizations translate complicated information into stories people can understand and trust.
Sarah has built her practice at the intersection of luxury real estate and strategic communications — an industry where architectural vision, community diplomacy, and local economic impact must be woven into a single, compelling narrative. She understands how to frame a landmark project for the press, how to navigate community opposition with credibility intact, and how to position developers and principals as the authoritative voices shaping their markets.
Her style is personal, strategic and direct.
Because great PR doesn’t start with a press release.
It starts with finding the story.
Have a Story to Tell?
Let’s talk about what your firm is working on, what you want the market to know, and how strategic PR can help get you there.
Work With Sarah